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Event Details
Leveraging her expertise designing solutions for both emerging and established brands, as well as her own experience building the Parcel brand, Julie will share how entrepreneurs can create an effective brand strategy that not only makes your marketing efforts more efficient - but defines a powerful context for how you do business.
Part of the MaRS Best Practices Series
Generously supported by:
Additional Generous Support by The William and Nona Heaslip Foundation
Presenter:
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Julie Mitchell
Parcel Design
Following a degree in English Communications from McGill University, Julie built a career in branding and communication design with positions at Toronto design firm Spencer Francey Peters and top marketing organizations including Watt International and The Body Shop.
In 1999, Julie decided to pursue her entrepreneurial spirit, first by becoming a sought-after marketing consultant, and then as founder of Parcel Design Inc, a Communication Design Firm she established in 2003.
Since its launch, Parcel has enjoyed much success with a rapidly growing staff and an active client list that includes Allseating Corporation, MaRS, Children's Aid Foundation and Women in Capital Markets. In 2006, Parcel was named one of Canada’s Hot 50 Emerging Growth Companies by Profit Magazine.
Julie shares her experiences as both an entrepreneur and marketer as a board member of The Toronto Chapter of EO (Entrepreneur’s Organization), a position that has enabled her to learn best practices from business owners around the world.
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When & Where
MaRS Discovery District (CR2)
101 College Street
CR2
Toronto,
Ontario M5G 1L7
Canada
Tuesday, February 16, 2010 from 12:00 PM to 1:30 PM (ET)
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